AI website builder for roofers
A roofing website that shows you're the local roofer, not a storm chaser
Give AI your current site's address, or tell it about the business in plain words. AI writes about your repairs, replacements and storm work, and inspection requests land in one inbox.
You see the plan before the rest of your site is built. Nothing goes public until you approve the build.
For owner-run roofing companies doing residential repair, replacement and storm work, from one crew up to a handful.
At a glance
AI Centery is an AI website builder doing roofing website design for owner-run roofing companies, planning and writing the site from your current website or from your own description of the business.
With your number on file, homeowners on phones see a call button once they start scrolling, and every inspection request from your forms lands in one leads inbox and in your email.
You approve the plan of pages before AI builds the rest, and you can change any word, so license, insurance and warranty details read exactly as you state them.
NOAA's Storm Prediction Center recorded 5,432 hail events across the United States in 2025, up from 5,373 in 2024, and Texas and Kansas had the most.
Source: Insurance Information Institute, 2026 (opens in a new tab)
State Farm paid $3.8 billion for home repairs on hail claims in 2024, plus over $1.2 billion for auto repairs, according to its own analysis cited by the Insurance Information Institute.
Source: Insurance Information Institute, 2026 (opens in a new tab)
Why roofing websites lose the job after a storm
After hail or high wind, homeowners get door knockers, yard signs and flyers from crews they've never heard of. Your site has to settle their doubts before they call anyone.
Every roofer looks like a storm chaser
The BBB warns homeowners about out-of-town crews after storms, so they are wary of everyone, you included. Reviews from neighbors who hired you settle it. Show reviews from your Google listing on the site, and ask every homeowner whose roof you finish to leave one, by email or with a link.
Water is coming through the ceiling
A homeowner with a leak is on a phone, often standing next to the bucket. With your number on file, a call button sits at the bottom of the screen once they scroll into your tarping and leak repair pages.
Nobody explains the insurance claim
Homeowners don't know whether to call you or their insurer first, or what happens when the adjuster comes. Tell AI how you handle claims, and it writes that into your pages from your answers. Change any word that isn't how you do it.
Storm-season ad money with no idea what it brought
Put your Google Ads, Google Analytics or Tag Manager ID into the site. It then reports form sends and phone taps, and once you mark them as conversions, your Google reports count requests, not just clicks.
What your roofing site includes
Each part answers something a homeowner checks before letting a roofer up a ladder, or something you need while you are up there.
Home base, not home address
Working out of your house? A single switch keeps your street address off the whole site, so you can name the town you work from instead.
Change the storm line from the truck
After hail, the first line of your home page should say you are inspecting in that town this week. The editor is laid out for phones as well as desks, so you can change that line from the driveway.
A page for each roofing service
Starting from your existing website? AI gives each service on it a separate page, up to 24. Repair, replacement, gutters and storm damage stop sharing one paragraph.
Job photos public, paperwork private
Upload your own photos and files. Show finished roofs and the flashing details homeowners never see. Your price sheets, warranty terms and crew notes can stay private, as material AI reads while it writes your pages; it never shows on the site.
Inspection requests in one inbox
Your site's forms feed a single leads inbox that keeps each request's history. A week of storm calls doesn't end up scattered across voicemail and sticky notes.
Inspections on your Google Calendar
Mark a lead as scheduled and the inspection drops onto your connected Google Calendar, beside the jobs already there.
Visitor analytics, AI assistants included
Built-in analytics count visits to your site, including the ones that come in from AI assistants, so you can see a storm week show up there as well as on your phone.
Not public before you approve
Look over the plan of pages and take out any you do not need before the rest gets built. The site is not public until you approve the build.
Roofing website design, page by page
Neither starting point is a blank page. A current site gives AI the services and areas you already list, and those services can each have their own page, up to 24. No site yet? Describe the business and AI plans the pages around your words.
From your current website
AI reads your site and writes one page for each service it finds, up to 24.
Reading your site changes nothing on it.
Describe your business
No website yet? Tell AI what you do and where you work, and it plans the site around your answers.
How it works
Start your way
Paste your current website and AI reads your services, service areas and contact details.
Or describe your business in your own words.
Check the plan
See every page AI plans to build. Take out any you do not need before the rest is built.
Approve the build
Nothing is public until you approve the build. Then AI writes the rest of your pages.
Edit and add a domain
Change any word or picture by clicking on it, and connect your own domain when you are ready.
For example: Residential roofing: leak repairs, full tear-off and replacement in architectural shingles and standing seam metal, gutters, and storm damage inspections. We help homeowners through insurance claims but never waive deductibles. Office and yard in town; we cover the county and the ones next to it.
What it costs
- Plans from $29 a month
- There is a free plan
- 14-day free trial on paid plans
Building your site with AI uses AI credits, and each plan shows what it includes.
How AI Centery compares
Three common ways to get a website for your business, side by side.
Scroll the table sideways to see every column.
| Topic | AI Centery | A typical agency | A do-it-yourself builder |
|---|---|---|---|
| Who writes the pages | AI drafts them from your answers or your current site, and you change anything | A copywriter, after calls and rounds of edits | You do, or with the builder's own AI writing tools |
| A page for each service | From your current site, one page per service it finds, up to 24 | Often priced per page | If you build each one yourself |
| Requests from your site | One leads inbox, and an email for each new lead | Often a form that emails you | Depends on the add-ons you choose |
| Changing a page | Click on it and edit | Send a request and wait for it | Edit it yourself |
| The price | Listed on the pricing page | Usually quoted per project | Shown on the builder's pricing page |
| Search basics | A sitemap and search data for your business, added for you | Depends on the package | Some built in, the rest is up to you |
What every roofing website needs
Homeowners compare roofers with their guard up, especially after a storm. These are the things they look for, and what each one tells them.
A real local address and phone number
The BBB warns about storm chasers who pay to use a local company's name, collect the insurance money and leave town. A local office, a local number and the towns you've roofed in show you'll be around for a warranty call. Work from home? Say where you're based.
License, insurance and workers' comp
Show your license where your state or city requires one. If you carry liability insurance and workers' compensation, say so plainly. The BBB tells homeowners to check a roofer's coverage for workers' comp, property damage and personal liability, so answer it before they ask.
What your written estimate covers
List what goes in every estimate: roof covering, manufacturer and color, underlayment and ice dam protection, flashing replaced or reused, ventilation, tear-off or overlay, cleanup and haul-away, payment terms and warranty. The BBB lists these items itself, so showing them reads as nothing to hide.
Both warranties, explained plainly
Homeowners mix up the shingle maker's material warranty and your workmanship warranty. Explain both, what each covers, how long it lasts and what voids it. If a manufacturer certifies your crew, name the roof system and the warranty that comes with it.
How you handle insurance claims
Lay out the steps: inspection with photos, the homeowner opens the claim, the adjuster visits, then the scope of work. Explain in a line what actual cash value and replacement cost mean, and that many policies pay the held-back depreciation only after the work is done. If you never ask anyone to sign over an insurance check or claim rights, as the BBB warns against, say so. Never offer to waive, pay or rebate a deductible; a number of states ban it.
Photos of damage on their own roof
The BBB tells homeowners to ask for pictures of damage that prove they are of their own house. If every inspection you do comes with photos of the homeowner's roof, say so on the inspection page.
Storm, leak and seasonal pages
Say whether you do emergency tarping and leak repair, and change the front page when hail, high wind or a hurricane hits your area. In cold months, talk about ice dams and attic ventilation. In the slow season, push inspections and gutter work.
Financing for a full replacement
A new roof is one of the biggest bills a homeowner pays. If you work with a financing lender, say so and explain how applying works. Put it on the replacement page, not in a footer.
Questions roofers ask
What does a roofing website builder cost next to a roofing marketing agency?
You'll find AI Centery's plans, and what each one costs, on our pricing page. AI credits cover the work AI does: the first build and anything you ask it for later. AI drafts your pages and you edit them yourself; we don't run ad campaigns or sell SEO services, which many roofing agencies bundle in.
Can I start from my current roofing website, or from nothing?
Either. Paste in the address of your current site and AI pulls out the services you list, the towns you work in and your contact details, then sketches out a new site; every service it finds may get a separate page, up to 24. Your old site keeps working until you point the domain at the new one. No site yet? Tell AI about the business in plain terms and it lays out a plan from what you say.
Where does the roofing know-how on my pages come from?
From you. AI plans and writes the pages from your current website or from what you tell it: the roofs you work on, repair or replacement, how you handle claims, what your warranties cover. There is no roofing starting kit to pick from, so your pages start from how you work, and you can change any line by clicking on it.
Can homeowners request a roof inspection from my site?
Yes. They fill in your form and the request lands in your leads inbox. You get an email, and they get a confirmation. You call back to set the time, then mark the lead scheduled so it shows on your connected Google Calendar. If you offer free inspections, say so beside the form.
Can I track the leads from my Google Ads?
Yes. Add your Google Ads, Analytics or Tag Manager ID, and your site reports form sends and phone taps to it. Mark those as conversions in your Google account and you can count storm-season requests, not just clicks. AI Centery does not run or manage the ads themselves.
How do roofing company websites stand out from storm chasers?
With proof that you're local and staying: an address or home base, reviews that go back years, the license and insurance you hold, and photos of roofs in nearby towns. AI Centery can show reviews from your Google listing on the site and help you ask for new ones by email or with a link. The rest is your own story, told plainly.
Should my roofing website show my license number?
Yes, wherever your state or city licenses roofers. Some states require the number in advertising, websites included; in California, for example, a licensed contractor has to put it in all forms of advertising. Click on the page and type it next to the inspection form and on the replacement page, along with any insurance you carry.
Should I put roof replacement prices on my site?
Usually not a fixed number, because the roof decides it: its size in squares, the pitch, how many layers come off, and the shingle or metal the homeowner picks. Explain those drivers, give a typical range if you are comfortable, and say the written estimate after the inspection is the real price.
Can I offer financing on a roof replacement page?
You can describe your financing on any page in your own words: the lender you work with, who it suits and how to apply. AI Centery does not process loans or connect to lenders, so homeowners apply with your lender directly. Any monthly figure or rate you show should match your lender's approved terms word for word.
What should my yard signs and truck wraps point to?
Your own domain, short and easy to spell, and a local phone number. Homeowners read a yard sign from the sidewalk and look you up later, so the site they land on should match it: the same name, the same number, and the towns you work in. AI Centery runs your site on your own domain, with HTTPS.
What gets a roofing company found on Google besides a website?
Reviews and a complete Google Business Profile matter a great deal in local results, alongside a site that names your services and towns. No one can honestly promise a ranking. Every AI Centery site gets a sitemap and search data that describes the business, the services you sell and the questions homeowners ask.
Other trades we build for
General Contractors
For builders who run the whole job: show your projects, explain your bids, keep every request in one inbox.
Home Remodeling
Kitchen, bath and basement remodelers: show real projects and walk homeowners through your process.
Handyman
For one-truck handyman shops: a clear site that says which jobs you take, where you go and how you charge.
Be ready before the next storm hits
After a storm, a homeowner can't tell you from the crew that knocked yesterday. Prove it before the call: a local base, reviews from the next street, both warranties in writing, and photos of the damage on the homeowner's own roof. Start from your current site or a plain description of the business.